How much does the course cost?
Who is this course for?
Most of the people that take this course are founders that want to use a piece of thought-leadership to get their business, brand or cause noticed.
The goal is simple: land, write and deliver one talk. Film it, upload it online and put it in front of the people that need to see it.
In the past, people have used these talks to build brands, raise finance, increase sales, start movements, lobby governments and transform businesses, creating globally recognised industry leaders along the way.
Why will it work?
Because when given a choice, most people would rather churn out blog posts, tweets and random videos than stand on stage and deliver a talk. They adopt a splatter gun approach to their online marketing, clinging onto the hope that one day, something might go viral and give them the global exposure that they crave. It’s expensive, time-consuming and a gamble. When you’re standing on stage there is nowhere to hide and if you can provide the kind of value that attracts both industry experts and the wider world, that one piece of media will create life-changing opportunities for you and your business, brand or cause.
If you can deliver a talk that both adds value to other industry experts and gives everyone a unique chance to step into your world for a few minutes, you are creating a piece of content that will separate you from one else.
Surely I could do that myself?!
Totally, and loads of people do. How many of the speakers do you remember from the last conference you went to? The thing is, most talks end up being a complete waste of time for both the speaker and the audience. Why? Because most people will:
- Talk about themselves… and keep talking… bla bla bla. While this might serve as a much-needed therapy session, unless your story is exceptional, and I mean exceptional, save it for your friends and family!
- Sell their company. There is nothing more off-putting, frustrating and awkward than an unwanted sales pitch.
- Get too technical. And completely alienate the audience. Every business owner loses sight of people need to hear sometimes. When you’re doing something day in day out, it can be hard to see the wood from the trees.
The other thing is, most people forget that the live audience is secondary. Speaking in front of 200 people is nothing to the 10,000+ people that could see your talk when it goes online. Some of my speaker’s talks have been seen by hundreds of thousands, if not millions of people. The challenge with an online audience is making sure that you hold their attention because the chances are the social media platform they’ll be watching it on will have a lot of other distractions. That is why a carefully crafted talk is paramount.
How much of a commitment is this course?
This course has been designed specifically for busy people. Aside from our weekly 1 hour live call and delivering your final talk, if you stick to my method, 2 hours of time a week should be ample.
When do the live webinars happen?
Every Tuesday, 7pm London time, via Zoom call.
What if I’m unable to attend one of the live calls?
Don’t worry, all the webinars will be recorded, so if you can’t make every single one, you won’t miss out.
Will there be an online community to interact on?
Yes, all successful applicants will be part of a private Facebook group, curated by Alex. That way everyone can help to keep each other accountable and share each others success.
What are the course dates?
12th September – 5th December 2017.
Do you have a payment plan if we can’t pay upfront?
And if I don’t like it?
Don’t worry, there is a 14-day money back guarantee.