Communication is 55% non-verbal – what a load of 💩!
Abraham Lincoln once said that you shouldn’t believe everything that you read on the internet. The same goes for anyone looking to deliver a world class talk.
Many of us grew up hearing that it’s not what you say, it’s how you say it that’s important and all sorts of studies have been done examining the effect of verbal and non-verbal cues. The most ‘cited’ of which are from Professor Albert Mehrabian who published two studies in 1967 that concluded communication is made up of:
- 7% words
- 38% of voice inflection/tonality/speed
- 55% body language
Or did they?
Well obviously not (the title of this article gave that away), and if you’d like to find out how theory has been adopted by coaches across the world – have a Google.
The problem is this.
Too many people think they can get away with substituting content with ‘charisma,’ which is probably why the thought of having to go to yet another conference fills us with dread. Delivering a great speech doesn’t have to be complicated or time-consuming but it does have to start with mind-blowing content.
For those of you who are looking to create mind-blowing content quickly, check out my free training video on how to double the impact of your next presentation.